Responsibilities

• Lead, motivate, and mentor a highly-talented product marketing team
• Operate as the GTM leader for our audit business, setting our strategy for growth in each market we serve
• Lead efforts to define competitive positioning, campaign strategy, and enablement
• Collaborate with product leadership to define our roadmap and plan to win across the Internal Audit market
• Be the expert for Auditboard’s products and innovation, use cases, and markets internally and externally
• Act as a strategic thought partner with sales to build playbooks, content, and resources to improve sales productivity and win rates
• Define GTM & launch plans for new features as a cross-functional leader and partner to sales, marketing, product, and client success teams
• Develop messaging, positioning, buyer personas, product presentations and key content as the cornerstone of strategic campaigns
• Help direct our competitive intelligence program to communicate differentiation and identify opportunities for growth
• Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners
• Lead quarterly business review (QBR) reporting for the Audit business line by distilling business insights for leadership
• Drive cross-functional strategic initiatives to accelerate product growth

Requirements

• 5-10 years of product marketing experience at a rapidly scaling B2B SaaS company
• 2-4 years people management experience
• Experience across areas of product marketing: market strategy, GTM, product launch, enablement, and messaging
• Ability to span both strategy and execution as leader of a small team
• Creative problem-solving and process building skills
• Sincere interest in customer impact, innovation, and personal improvement
• Exposure to Audit, Compliance, Information Security Industry is a plus