Responsibilities
- Lead, motivate, and mentor a highly-talented product marketing team
- Operate as the GTM leader for our audit business, setting our strategy for growth in each market we serve
- Lead efforts to define competitive positioning, campaign strategy, and enablement
- Collaborate with product leadership to define our roadmap and plan to win across the Internal Audit market
- Be the expert for Auditboardβs products and innovation, use cases, and markets internally and externally
- Act as a strategic thought partner with sales to build playbooks, content, and resources to improve sales productivity and win rates
- Define GTM & launch plans for new features as a cross-functional leader and partner to sales, marketing, product, and client success teams
- Develop messaging, positioning, buyer personas, product presentations and key content as the cornerstone of strategic campaigns
- Help direct our competitive intelligence program to communicate differentiation and identify opportunities for growth
- Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners
- Lead quarterly business review (QBR) reporting for the Audit business line by distilling business insights for leadership
- Drive cross-functional strategic initiatives to accelerate product growth
Requirements
- 5-10 years of product marketing experience at a rapidly scaling B2B SaaS company
- 2-4 years people management experience
- Experience across areas of product marketing: market strategy, GTM, product launch, enablement, and messaging
- Ability to span both strategy and execution as leader of a small team
- Creative problem-solving and process building skills
- Sincere interest in customer impact, innovation, and personal improvement
- Exposure to Audit, Compliance, Information Security Industry is a plus
