Responsibilities

• Equip front-line teams with sales tools and training to position the value of Influ2.
• Lead competitive intelligence by tracking competitors and market shifts.
• Implement go-to-market plans for new products and features.
• Create clear and compelling product positioning and messaging.
• Develop marketing materials like product demos, videos, white papers, and presentations.
• Measure and analyze effectiveness of product marketing initiatives and report key metrics.

Requirements

• 5+ years of product marketing experience in B2B Tech industry.
• Proven success with go-to-market strategies.
• Strong understanding of mid-market and enterprise buying cycles at sales-led organizations.
• Experience leading competitive intelligence or win/loss analysis.
• Collaboration experience with product management, sales, customer marketing, and customer success teams.
• Proficiency with HubSpot, Salesforce, and Navattic.
• Degree in marketing, business, or related field preferred but optional.

Skills

• Strong communication and storytelling skills to translate complex concepts.
• Analytical mindset to leverage data for decision-making.
• Creative thinking for marketing campaigns.
• Results-driven and focused on measurable outcomes.

Benefits

• Collaborative and innovative team with flat structure.
• Exposure to leading companies and contribution to their success.
• Remote work flexibility with no fixed hours.
• Unlimited vacation policy.
• Generous parental leave and PTO policies.
• Comprehensive health coverage including medical, dental, and vision.