The Role

• Own the end-to-end GTM strategy for Acquia Cloud and commercial Drupal offerings.
• Define target audiences, craft launch plans for new capabilities, set success metrics, and manage execution.
• Partner to shape and articulate AI story across Drupal and Acquia Cloud Platform.
• Translate complex AI capabilities into clear value propositions for developers, marketers, and business leaders.
• Champion Drupal’s value; develop messaging highlighting open-source model and Acquia’s leadership.
• Create enablement materials including battlecards, pitch decks, datasheets, and training.
• Collaborate on content that drives pipeline and establishes leadership in PaaS and CMS markets.
• Provide insights on pricing and packaging strategies for market adoption and revenue growth.

What You'll Bring

• 8+ years product marketing experience in B2B SaaS, PaaS, or enterprise software.
• Deep expertise in CMS, DXP, or web hosting/PaaS industry.
• Proven track record of developing and executing GTM strategies and launching technical products.
• Ability to translate complex technical concepts into compelling narratives.
• Passion for competitive strategy and creating positioning that leads to wins.
• Skills to lead and collaborate with cross-functional teams.
• Appreciation for open-source communities and dynamics.

Preferred Qualifications

• Experience with Drupal or other major CMS product marketing.
• Marketing to technical/developer audiences.
• Marketing AI/ML within PaaS or open-source context.
• MBA or advanced degree is a plus.