About the role

• Own the product marketing strategy and execution for the Crunchtime restaurant operations suite and products.
• Bring creative, analytical, and results-driven mindset to market analysis, positioning, and narrative development.
• Measure success by market success.
• Build strong cross-functional collaborations with product management, marketing, sales, customer success, and enablement.
• Uplevel messaging, quarterback product launches, develop strategic content and sales tools.
• Ensure marketing, sales, and customer success are timely enabled and have universally adopted across all channels.

What you’ll do as a Director of Product Marketing

• Partner with marketing to drive the company narrative.
• Own product positioning, messaging, and value proposition to differentiate solutions and resonate with buyer personas.
• Quarterback product launches and go-to-market motions including content and channels to drive awareness and demand.
• Define and track key PMM metrics; present results and recommendations to leadership.
• Collaborate with sales leadership and account executives to reduce sales process friction through messaging and assets.
• Conduct deep market research and competitive analysis to identify market opportunities, threats, and insights informing messaging, roadmap, and sales motions.
• Partner with demand generation team to bring positioning and narrative to life via campaigns that drive pipeline and support revenue goals.

What we’re looking for

• Solution/Consultative/SPIN/GAP Selling or similar orientation and approach.
• Exceptional storyteller and communicator able to simplify complex concepts for executives, users, and decision-makers.
• Proven ability to influence and align cross-functional teams and lead initiatives to execution.
• Excellent written and communication skills; comfortable presenting internally and externally.
• Strong quantitative skills to turn analysis into recommendations and plans.
• Self-starter able to work in a fast-paced, collaborative, distributed environment; strong prioritization and adaptability.

Education and Experience

• 8+ years of product marketing experience in enterprise B2B business applications; mid-market experience a plus.
• SaaS/Cloud experience.
• 4+ years managing a product marketing team.

Essential Physical & Mental Requirements

• Prolonged periods of sitting at a desk.
• Prolonged periods of typing and working at a computer.
• Ability to listen and speak over the phone or Zoom calls.
• High level of mental concentration and focus.

Other Duties

• The job description does not cover all duties; responsibilities may change with or without notice.