Industry & Solution GTM

• Build tailored GTM strategies that extend Replicant’s core positioning into differentiated industry and solution narratives
• Create top-of-funnel assets and comprehensive sales materials that enable deep conversations with prospects

Competitive Intelligence

• Conduct market research, track competitor moves, and lead win/loss analysis
• Produce battlecards, positioning insights, and recommendations that strengthen deal execution

Market Research & Insights

• Build market insights to keep the organization grounded in customer and market needs
• Develop segmentation strategies that inform roadmap prioritization and GTM focus
• Turn insights into actionable guidance for Product, Sales, and Marketing

Product Launches

• Lead cross-functional launch planning and execution—from market validation to messaging, GTM strategy, enablement, and post-launch optimization
• Translate product capabilities into value-driven stories that resonate with buyers and users

Content Execution

• Partner with Marketing, Demand Gen, and Brand to amplify market narratives across the right channels
• Build content that drives awareness, consideration, and wins: blog posts, one-pagers, webinars, presentations, and more

Requirements

• Passion for our mission, marketing as a craft, and for personal growth
• Proven empathy for customers and ability to tailor communication to diverse audiences
• 5+ years of experience in Product Marketing or related roles within SaaS, AI and Contact Center
• Robust experience in a sales-led GTM motion
• Excellent verbal and written communication skills
• Data-driven mindset with ability to analyze and interpret performance metrics to make informed decisions
• Ability to excel in a dynamic, collaborative environment with a low-ego approach