Position Overview
- Lead product launches from strategy to execution, including messaging, positioning, and campaign planning.
- Conduct market research, competitive analysis, and customer interviews to understand users and prospects.
- Craft clear, compelling value propositions and product narratives for target personas.
- Partner with content and design teams to create sales enablement materials, case studies, landing pages, videos, and thought leadership assets.
- Equip revenue teams with tools, playbooks, and training to communicate Piktochartβs value.
- Measure and analyze the impact of product marketing initiatives, iterating based on data-driven insights.
- Collaborate with Product, Marketing, Growth, and Customer Success teams to align efforts and drive adoption.
Required Skills
- Strong communication, storytelling, and analytical skills; ability to distill complex features into customer benefits.
- Passionate about understanding users and advocating for their needs.
- Comfortable managing multiple projects with a bias toward action and results.
- Proven track record of working cross-functionally with product, design, and sales teams.
- Experience in visual communication, design tools, or productivity software.
Experience and Education
- 3β5+ years of experience in product marketing, growth marketing, or related fields, preferably in SaaS or B2B technology.
- Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns.
- Bachelorβs degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus but not required.
- Equivalent practical experience will also be considered.
