Position Overview

• Lead product launches from strategy to execution, including messaging, positioning, and campaign planning.
• Conduct market research, competitive analysis, and customer interviews to understand users and prospects.
• Craft clear, compelling value propositions and product narratives for target personas.
• Partner with content and design teams to create sales enablement materials, case studies, landing pages, videos, and thought leadership assets.
• Equip revenue teams with tools, playbooks, and training to communicate Piktochart’s value.
• Measure and analyze the impact of product marketing initiatives, iterating based on data-driven insights.
• Collaborate with Product, Marketing, Growth, and Customer Success teams to align efforts and drive adoption.

Required Skills

• Strong communication, storytelling, and analytical skills; ability to distill complex features into customer benefits.
• Passionate about understanding users and advocating for their needs.
• Comfortable managing multiple projects with a bias toward action and results.
• Proven track record of working cross-functionally with product, design, and sales teams.
• Experience in visual communication, design tools, or productivity software.

Experience and Education

• 3–5+ years of experience in product marketing, growth marketing, or related fields, preferably in SaaS or B2B technology.
• Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus but not required.
• Equivalent practical experience will also be considered.