Responsibilities
- Be the first dedicated marketing resource to structure go-to-market strategies and cross-functional working models across launch stakeholders (Product, Content, Policy, and Communications).
- Influence and shape product strategies, positioning, and narratives through data and insights in collaboration with research partners, product, engineering, comms, and policy.
- Develop and execute integrated go-to-market strategies including goals, measurement, and collateral in partnership with cross-functional stakeholders.
- Continue to develop lifecycle marketing practices across email, in-app, and push.
- Maintain market insights through industry research and customer feedback process.
- Present marketing strategies and plans to executives and cross-functional teams.
Requirements
- 5+ years of full-time experience in Marketing or related fields.
- Experience developing insights-driven consumer go-to-market strategies with a proven track record of managing successful consumer-facing product launches.
- Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams.
- Extensive project management experience.
Bonus points
- Bachelor's Degree in Business, Marketing, or a Creative discipline.
- Previous experience in consumer banking.
- Copywriting experience.
Perks and benefits
- Every employee has stock options as part of their total compensation.
- Quarterly performance and salary assessments, proactive about compensation and reward top performers.
- Access to comprehensive health and dental coverage, including health and wellness spending accounts.
- Remote-friendly: Work from anywhere in Canada, with optional access to office spaces in Montreal and Toronto.
- A $2,000 annual budget for courses, certifications, and training to support career growth.
- 20 days of vacation per year, with a $1,000 bonus if all vacation is used.
- Parental leave top up to 100% salary for 18 weeks.
- Quarterly team-specific or company-wide offsite events.
