Principal Product Marketing Manager, Application Security

Overview

• Shape the narrative for security capabilities including Application Security, Software Supply Chain Security, Security Risk Management, and Compliance.
• Influence positioning, messaging, proof points, and go-to-market plans targeting security, compliance, and engineering leaders.
• Operate autonomously and partner with Product Management, Engineering, Sales, Customer Success, and Marketing.
• Refine security value proposition and segmentation to help security professionals see GitLab as a trusted partner.

Projects

• Develop end-to-end go-to-market plays for GitLab’s security and compliance solution set.
• Create persona-based messaging and enablement for security, compliance, and engineering leaders.

Responsibilities

• Lead positioning, narrative, and go-to-market strategy for GitLab’s security solution set.
• Partner with internal teams to understand customer needs and translate them into messaging and launch priorities.
• Build and refine compelling positioning and messaging for security offerings with persona-specific content.
• Define and execute go-to-market plans ensuring alignment with sales and marketing motions.
• Serve as subject matter expert synthesizing analyst feedback, market trends, and customer proof points.
• Create and maintain sales enablement materials such as pitches, playbooks, and objection-handling guides.
• Establish GitLab’s external thought leadership in security through speaking engagements and content programs.
• Coach and mentor other Product Marketing Managers to enhance team impact.

Requirements

• Extensive product marketing experience with complex technical products, ideally in B2B SaaS for Application Security or related domains.
• Experience with security and DevSecOps products and capabilities.
• Deep understanding of security and DevSecOps personas and their evaluation process.
• Experience working with large B2B customers translating security needs into positioning and go-to-market strategies.
• Ability to synthesize feedback and data into actionable messaging and revenue plays.
• Strong communication skills for explaining complex concepts to varied audiences.
• Familiarity with Agile and DevOps workflows.
• Openness to learning and staying current on industry trends.

Team and Culture

• Join a collaborative Security Product Marketing team focused on positioning and growing GitLab’s security solution set.
• Operate as a key leader mentoring other product marketers and shaping market strategies.
• Work remotely in an asynchronous, values-driven environment focused on transparency and trust.