Responsibilities

• Define and execute GTM strategy for Yext products including positioning, narratives, launch plans, and growth initiatives.
• Lead product launches end to end ensuring internal readiness and effective external execution.
• Partner with Demand Generation and Field Marketing to develop integrated campaigns to build awareness, drive pipeline, and support customer expansion.
• Craft differentiated, value-based messaging frameworks for diverse buyer personas.
• Translate technical capabilities into clear business outcomes aligned with customer goals.
• Ensure consistent, competitive product narratives across all touchpoints.
• Synthesize customer feedback, market signals, and usage data to inform positioning and product roadmap.
• Conduct market and competitive research to identify differentiation and innovation opportunities.
• Support customer advocacy through case studies, proof points, and success stories.
• Develop enablement content and programs to improve messaging consistency, field confidence, and win rates.
• Deliver training and tools for Sales, Customer Success, and Channel teams.
• Collaborate with reseller and agency partners to accelerate indirect channel growth.
• Partner with Product and Engineering to influence roadmap priorities using market insights.
• Work with Customer Success and Support to integrate feedback into GTM strategy.
• Contribute frameworks, best practices, and culture of excellence within the Product Marketing team.

Requirements

• 12+ years of B2B SaaS product marketing experience, ideally in martech.
• Proven ability to bring products to market and drive adoption in competitive environments.
• Exceptional storytelling and communication skills creating compelling data-driven narratives.
• Strong cross-functional collaboration across Product, Sales, Marketing, and Customer Success.
• Analytical mindset leveraging data to inform strategy.
• Experience developing sales enablement materials and influencing GTM success across channels.
• Self-starter with high ownership mentality and bias toward action.