Key Responsibilities

• Drive go-to-market strategy for our product launches, including audience definition, positioning, messaging, and value propositions
• Plan and deliver integrated campaigns across digital, content, events, and other channels, ensuring alignment to commercial targets
• Partner with Product and Sales to ensure our teams are enabled with the right messaging, tools, and collateral
• Lead campaign orchestration; brief and direct content, creative, web, and automation specialists to bring campaigns to life
• Balance priorities between driving demand and supporting retention, feature launches, and adjacent products
• Monitor performance and optimise, using analytics and insights to refine campaigns and report outcomes to the leadership team
• Ensure consistency of our brand across campaigns, creative, content and digital touchpoints and contribute to evolving how we are positioned in market
• Play a key leadership role within the marketing team, acting as a senior partner to the Head of Marketing
• Partner with other cross-functional teams including Customer Operations, Risk, Legal, and Tech
• Champion marketing initiatives and successes across the organization

What you’ll bring to the table

• 5+ years’ experience in marketing, with a strong background in product marketing, brand, and digital
• Strong customer-centric mindset with experience delivering multi-channel marketing campaigns
• Demonstrated people leadership experience, with ability to mentor and develop team members.
• Proficiency in digital analytics, reporting, and deriving actionable insights.
• Excellent project and campaign management skills with a track record of successful delivery
• Strong written and verbal communication skills with the ability to create impactful presentations and documentation
• Commercially astute with a growth mindset and positive energy
• Ability to manage multiple stakeholders and influence outcomes in a fast-paced environment
• Motivated to solve problems and achieve the best outcomes for customers, the business, our people and the industry
• Bachelor’s degree in Marketing, Business, Communications or a related field