Responsibilities
- Own GTM strategy for Mercury Invoicing including segmentation, messaging & positioning, and cross-functional launch planning and execution.
- Develop deep customer and market insights through qualitative/quantitative research and competitive intelligence to shape product, growth, and roadmap decisions.
- Drive acquisition and adoption by leading multi-channel marketing, experiments, and growth initiatives in partnership with product, growth, and creative teams.
- Champion the customer voice across the organization, ensuring customer needs meaningfully influence product development and prioritization.
- Measure, analyze, and optimize performance to refine GTM strategies and inform future product and marketing investments.
Requirements
- 5+ years of B2B product marketing experience
- Previous demonstrated experience of developing and executing go-to-market strategies for new products
- Experience translating complex products into clear, compelling value propositions
- Ability to navigate ambiguity and hit goals with minimal direction
- Data-driven approach and growth mindset, with experience using analytics to optimize campaigns
- Strong operational skills and ability to coordinate cross-functional initiatives
- Experience working with product, engineering, growth, and creative teams
Nice to Have
- Fintech experience is a plus
- Experience with data analysis, SQL is a plus
