Responsibilities

• Own GTM strategy for Mercury Invoicing including segmentation, messaging & positioning, and cross-functional launch planning and execution.
• Develop deep customer and market insights through qualitative/quantitative research and competitive intelligence to shape product, growth, and roadmap decisions.
• Drive acquisition and adoption by leading multi-channel marketing, experiments, and growth initiatives in partnership with product, growth, and creative teams.
• Champion the customer voice across the organization, ensuring customer needs meaningfully influence product development and prioritization.
• Measure, analyze, and optimize performance to refine GTM strategies and inform future product and marketing investments.

Requirements

• 5+ years of B2B product marketing experience
• Previous demonstrated experience of developing and executing go-to-market strategies for new products
• Experience translating complex products into clear, compelling value propositions
• Ability to navigate ambiguity and hit goals with minimal direction
• Data-driven approach and growth mindset, with experience using analytics to optimize campaigns
• Strong operational skills and ability to coordinate cross-functional initiatives
• Experience working with product, engineering, growth, and creative teams

Nice to Have

• Fintech experience is a plus
• Experience with data analysis, SQL is a plus