Responsibilities
- Drive go-to-market strategy for asset, wealth management, and financial settlement products, including ICP definition, messaging and positioning, and launch execution.
- Use customer insights, market analysis, and performance data to inform GTM strategy and execution.
- Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
- Build foundational sales enablement (pitch decks, one-pagers, talk tracks) that supports complex, multi-stakeholder sales cycles.
- Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.
- Act as the PMM owner for asset, wealth management, and financial settlement products, setting direction and driving execution.
- Manage timelines, stakeholders, and dependencies to ensure high-quality, on-time launches.
- Collaborate closely with Product, Engineering, Sales, Marketing, Legal, and Compliance to deliver aligned GTM execution.
- Deliver high-quality GTM outputs that are grounded in customer needs and business objectives.
- Incorporate qualitative and quantitative insights into decision-making.
- Influence stakeholders through data-backed recommendations and clear communication, without formal authority.
Requirements
- Experience marketing products to asset managers, wealth managers, RIAs, or institutional investors.
- Proven experience leading cross-functional GTM and marketing campaigns.
- Intellectually curious; you seek customer and market insights to inform positioning.
- Willingness to go deep on complex product details and shape differentiation.
Bonus
- Emotional connection to the soundtrack of Hamilton, which chronicles the founding of a new financial system.
