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Anchorage Digital
Anchorage Digital
11 open jobs
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Responsibilities

  • Drive go-to-market strategy for asset, wealth management, and financial settlement products, including ICP definition, messaging and positioning, and launch execution.
  • Use customer insights, market analysis, and performance data to inform GTM strategy and execution.
  • Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
  • Build foundational sales enablement (pitch decks, one-pagers, talk tracks) that supports complex, multi-stakeholder sales cycles.
  • Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.
  • Act as the PMM owner for asset, wealth management, and financial settlement products, setting direction and driving execution.
  • Manage timelines, stakeholders, and dependencies to ensure high-quality, on-time launches.
  • Collaborate closely with Product, Engineering, Sales, Marketing, Legal, and Compliance to deliver aligned GTM execution.
  • Deliver high-quality GTM outputs that are grounded in customer needs and business objectives.
  • Incorporate qualitative and quantitative insights into decision-making.
  • Influence stakeholders through data-backed recommendations and clear communication, without formal authority.

Requirements

  • Experience marketing products to asset managers, wealth managers, RIAs, or institutional investors.
  • Proven experience leading cross-functional GTM and marketing campaigns.
  • Intellectually curious; you seek customer and market insights to inform positioning.
  • Willingness to go deep on complex product details and shape differentiation.

Bonus

  • Emotional connection to the soundtrack of Hamilton, which chronicles the founding of a new financial system.
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