Responsibilities

• Build and evolve core product marketing foundations so teams share a clear, consistent understanding of who we serve, what we offer, and why it matters, driving stronger GTM execution
• Partner closely with PMMs across pods to apply positioning, messaging, and personas consistently across launches, campaigns, sales, and enablement, increasing clarity and speed across teams
• Act as a connective thread across Product, Sales, Marketing, and Enablement to create alignment, reduce noise, and ensure everyone is telling the same story
• Own competitive intelligence and market insights to inform strategy, sharpen positioning, and help teams win more often in real customer conversations
• Lead and support product launches by translating product capabilities into customer value, ensuring the right messaging and enablement drives adoption and impact
• Continuously surface and synthesize customer insights to ground decisions in customer truth and shape positioning, messaging, and GTM priorities as the product and market evolve

Requirements

• Proven experience in Product Marketing, ideally in a B2B SaaS, with a track record of ownership and impact
• Hands-on experience owning positioning, messaging, and go-to-market strategy for complex or multi-product offerings
• Strong instincts for research and analysis, with a proven ability to turn messy inputs into clear direction
• A track record of influencing cross-functional partners through clarity, trust, and good judgment rather than title
• Clear, confident communication that keeps the customer at the center and makes complex ideas easy to understand
• Comfort moving between big-picture strategy and day-to-day execution in a fast-moving, evolving environment

Preferred Qualifications

• Experience with Mixpanel, Looker or Tableau
• Experience in the restaurant or restaurant tech industry
• Experience in a Product-Led Growth (PLG) environment