Responsibilities

• Lead the go-to-market strategy, positioning, and launch plans for new Pick formats and Innovation Platform features ensuring alignment across product, creative, media, lifecycle, and community touchpoints.
• Craft clear, compelling product messaging that articulates the “why it matters” of every launch making new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
• Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
• Work hand-in-hand with Product Managers and Designers from concept through build shaping roadmap priorities, influencing game design and progression systems, and ensuring the player experience aligns with business and brand objectives.
• Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytelling making bold ideas feel accessible and viral.
• Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
• Act as the connective tissue between Product, Analytics, Design, Comms, and Lifecycle ensuring launches are cohesive, efficient, and player-first.

Requirements

• 6–8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms
• Proven success bringing experimental or 0→1 product concepts to market
• Strong storytelling and messaging development skills especially for new formats or unfamiliar mechanics
• Experience with financial markets, fantasy sports platforms, free-to-play games, progression systems, social gameplay, or community-driven platforms

Preferred Qualifications

• Experience with financial products, crypto, digital wallets, token-based economies, or money market products with the ability to translate technical concepts into player-friendly messaging
• Background in community-first platforms like Discord, Reddit, or Web3-inspired ecosystems
• Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks
• A strong POV on the future of sports engagement and where the next wave of gameplay is headed
• Active user of free-to-play or fantasy sports platforms

Location

• Preferred candidate location: Atlanta, GA
• Open to qualified applicants from anywhere in the U.S. and remote candidates

Additional Information

• Must be authorized to work for any employer in the U.S. Sponsorship is not available
• Equal Opportunity Employer