Responsibilities

• Own end-to-end product launches external and internal with positioning, enablement, and amplification
• Manage customer success story lifecycle from identification through interviews, content creation, approvals, and distribution
• Build and run Siena Academy creating curriculum driving customer adoption and product value
• Create competitive intelligence systems including battlecards, takedown decks, and positioning frameworks
• Develop ROI calculators and business case materials articulating value differentiation
• Build visual asset library with case studies, one-pagers, comparisons, and sales templates
• Establish feedback loops with sales, CS, and product to understand asset impact
• Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize effectiveness

Requirements

• 3-5+ years in product marketing at B2B SaaS companies, ideally enterprise
• Proven track record creating marketing assets that impact pipeline, win rates, or deal velocity
• Experience building customer education programs or academies from scratch
• Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, and v0 to scale output and quality
• Skilled at building custom AI workflows and prompts enhancing marketing productivity
• Deep understanding of enterprise sales cycles and sales team needs to close deals
• Highly execution-focused with bias toward fast shipping and iteration based on feedback
• Data-driven approach to measuring effectiveness and doubling down on high-impact activities

Bonus Points

• Experience marketing AI, automation, or customer experience products
• Background in competitive intelligence and creating competitive win materials
• Built customer training programs, online academies, or certification systems
• Familiarity with sales enablement tools and CRM systems to track asset impact
• Experience with no-code/low-code tools for landing pages, calculators, or interactive experiences

Do Not Apply If

• You want strictly defined scope; product marketing requires versatile project handling impacting full customer lifecycle
• You require extensive team resources or agencies to execute; role requires scrappy hands-on execution using AI tools
• You prefer brand marketing over performance-driven work focused on pipeline, win rates, and revenue
• Uncomfortable with ambiguity; building this function from scratch