Key Responsibilities

• Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches).
• Translate product roadmaps into clear campaign narratives, goals, and execution plans.
• Partner closely with Product, Growth, BD, and Ops to align on launch readiness, sequencing, and success metrics.
• Build and maintain a forward-looking launch calendar to ensure cross-functional clarity.
• Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth.
• Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases.
• Develop high-impact enablement assets for BD, partnerships, and growth: Pitch decks, one-pagers, demo scripts, battle cards, objection handling, use-case briefs.
• Ensure consistent positioning and messaging across all commercial touchpoints.
• Run regular enablement sessions to improve pitch quality, product fluency, and confidence.
• Gather feedback from BD and partners to continuously refine messaging and materials.
• Own UR’s product positioning, value propositions, and messaging pillars, grounded in real user needs.
• Segment messaging clearly across regions, user types, and use cases.
• Partner with Brand & Content to ensure UR’s narrative is consistent, credible, and differentiated.
• Support external-facing content including website messaging, launch pages, demos, webinars, and campaigns.
• Conduct regular customer interviews, win/loss reviews, and usage analysis.
• Turn insights into sharper positioning, clearer GTM strategies, and better product feedback loops.
• Identify proof points and ROI metrics to develop testimonials, case studies, and partner success stories.
• Work with Customer Ops and Growth to source reference customers and real usage data.
• Act as a customer advocate in product planning and prioritization discussions.
• Stay ahead of trends across fintech, neobanking, payments, stablecoins, and Web3.
• Build and maintain competitive frameworks to inform positioning and BD strategy.
• Clearly articulate why UR wins in practice.
• Serve as a subject-matter expert for product-market fit, advising leadership, product managers, and GTM teams.

What We’re Looking For

• Strong experience in fintech, payments, crypto, or stablecoin-based products.
• Proven GTM ownership for complex, infrastructure-heavy products.
• Excellent written and verbal communication — clear, sharp, and grounded.
• Demonstrated ability to work cross-functionally with Product, Growth, BD, and Ops.
• Deep customer empathy, with hands-on experience translating insights into strategy.
• Strong market awareness across Web2 fintech and Web3 rails.
• Structured thinker with bias for execution — you ship, you iterate, you improve.

What Success Looks Like

• Adoption improves with launches leading to real usage, not just announcements.
• BD closes faster with clearer narratives, stronger confidence, and fewer "what does UR actually do?" moments.
• Messaging sticks with consistent language used internally and understood by customers.
• Customer proof compounds with a growing library of testimonials and case studies tied to real outcomes.
• Launches feel predictable, aligned, and execution-tight.