Responsibilities

• Develop and lead a social-first creative strategy that aligns performance goals with brand voice and platform best practices
• Build structured creative testing frameworks with Brand Planning that validate hypotheses, explore new formats, and uncover what resonates with different audience personas
• Partner with growth and data teams to track performance signals, interpret data, and translate insights into rapid creative iteration
• Build and maintain an always-on pipeline of new creative ideas informed by cultural trends, creator behaviors, community conversations, and platform shifts
• Concept, script, direct, shoot, and edit native social video and static assets optimized for algorithmic distribution
• Understand how platform algorithms prioritize content and use that knowledge to shape creative direction and storytelling
• Collaborate with brand planning, CRO, and product marketing teams to ensure creative reflects the brands identity while maximizing conversion and engagement
• Manage a team of special designers, slasher creatives, and agency partners to ensure testing velocity and quality standards
• Develop guidelines, templates, and scalable systems that help the organization produce high-quality, high-volume social content
• Work closely with external creators, freelancers, or production partners when needed to expand creative capacity
• Monitor competitive landscapes and platform trends to identify new opportunities for breakthrough creative

Requirements

• 7+ years of experience creating social-first creative in a performance-driven environment, ideally within a growth team, creative studio, or agency
• Deep fluency in Meta, TikTok, and other performance channels, including an understanding of how creative influences delivery, CPM efficiency, and conversion
• A portfolio that demonstrates mastery of short-form video, static ads, editing, and native social storytelling
• A strong grasp of internet culture, meme language, creator trends, and the nuances that make content feel native to each platform
• Experience developing structured testing plans and frameworks that connect creative concepts to personas, hypotheses, and clear measurement criteria
• An analytical mindset with an addiction to real-time performance data and an ability to translate signals into creative iteration
• Hands-on production experience, including shooting, lighting, editing, sound, and post-production for feed-optimized content
• Strong collaboration skills and the ability to work closely with growth, analytics, brand, and product teams
• A proactive, pace-setting, solutions-oriented approach to creating high-volume content in a dynamic environment
• A passion for pushing boundaries while maintaining brand integrity and consistency across all touchpoints

Work Conditions

• Full-time, exempt employment
• Hybrid role with work onsite at NYC hub three days per week and 2-3 annual travel events