Responsibilities

• Own product marketing for Greenhouse's core product portfolio; define positioning, messaging, and value stories that scale across segments, especially Enterprise.
• Lead PMM for emerging businesses, translating early signals into testable positioning and commercialization paths.
• Lead, hire, and develop a high-performing PMM team, setting goals, coaching, fostering inclusion, and building career paths.
• Establish the PMM operating cadence, including planning, launch tiering, readiness reviews, enablement, and post-launch readouts.
• Run cross-functional GTM process for product launches across Product, Sales, CS, Brand, Content, and Demand Gen.
• Own Enterprise segment marketing, including segment insights, narratives, and sales/CS enablement for complex use cases.
• Drive upstream research and packaging of ICPs, personas/JTBDs, customer and market evidence.
• Create and maintain product/solution messaging frameworks and narrative arcs across channels.
• Deliver enablement for Sales and CS including narratives, pitch guidance, objection handling, and customer evidence.
• Partner with Product on roadmap influence and launch readiness using customer research and adoption data.
• Define success measures for launches and PMM programs with adoption, usage, content utilization, and commercial impact readouts.
• Collaborate with Brand and Integrated Marketing to connect launches to broader narratives and campaigns.
• Handle additional projects and responsibilities as needed.

Requirements

• 10+ years in B2B SaaS product marketing or equivalent experience; 5+ years leading launches and core product PMM; Enterprise experience preferred.
• 2-3+ years people management experience required.
• Proven success in upstream work such as research, ICPs, personas/JTBDs, and evidence-backed positioning.
• Exceptional storytelling and writing skills, simplifying complexity and creating frameworks.
• Strong cross-functional leadership to align Product, Sales, CS, and Marketing.
• Proven ability to hire, develop, and retain high-performing PMMs in an inclusive and accountable environment.
• Experience building and executing tiered launch programs and enablement.
• Analytical and outcome-oriented with capabilities to define metrics and perform program instrumentation.
• Executive presence and effective stakeholder management skills.
• Experience marketing platform-level offerings and multi-product stories.
• Familiarity with HR tech or related domains preferred.
• Comfortable working in fast-moving environments with evolving products and narratives.