Responsibilities

• Serve as a key liaison between marketing, product management, sales, and other departments to ensure alignment and effective communication.
• Develop and execute comprehensive go-to-market strategies for new product launches, feature enhancements, and market expansions.
• Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends.
• Craft clear and compelling messaging and positioning that resonates with target audiences.
• Lead the planning and execution of product launches, coordinating with cross-functional teams.
• Develop sales tools, training materials, and content to empower the sales team.
• Collaborate with the Customer Marketing team to utilize customer insights to refine strategies and drive advocacy.
• Define key performance indicators and metrics to track the success of product marketing initiatives.
• Represent the company at industry events, contribute to thought leadership content.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 8+ years of experience in product marketing, with at least 3 years in a senior or leadership role.
• Proven experience in B2B, SaaS, or technology industries is highly desirable.
• Strong strategic thinking and analytical skills.
• Exceptional written and verbal communication skills.
• Proven ability to lead cross-functional teams and manage multiple projects simultaneously.
• Deep understanding of market research techniques and data analysis.
• Experience with product management and product lifecycle management.
• Ability to thrive in a fast-paced, dynamic environment.
• Leadership and mentoring abilities with a track record of building high-performing teams.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).