Lead visual strategy and execution for marketing campaigns across Smart TV platforms and digital channels
Create compelling campaign identities translating game worlds into ads, social content, and brand moments
Balance strategic thinking with hands-on craft

Lead quarterly marketing campaign development from concept through execution
Establish visual strategies for connected TV ads, social media, web properties, and promotional materials
Define art direction and create style guides for campaign systems including photography, color palettes, typography, motion principles, and asset templates
Produce creative work including key art concepts, storyboards, ad mockups, and design exploration
Direct and provide feedback to graphic designers, motion designers, and external contractors
Collaborate with marketing team to translate briefs and goals into visual strategies
Partner with Visual Development Artists and Game UI/UX Designers to ensure authentic marketing creative
Manage campaign asset production including photo sourcing, AI-assisted editing, and deliverable organization
Build scalable campaign systems and reusable toolkits for efficient asset production
Leverage AI tools strategically in the creative process
Present creative concepts and incorporate stakeholder feedback

5+ years in art direction or senior design roles with portfolio demonstrating campaign leadership and brand work
Strong understanding of performance marketing creative for connected TV, social feeds, and digital channels
Expertise from strategic concepting to hands-on execution
Experience directing creative teams and external partners with clear, respectful feedback
Proficiency with Adobe Creative Suite and adapting to new tools
Strategic thinking about visual systems and scalability
Comfort with fast iteration cycles and changing priorities
Strong presentation and communication skills

Experience in gaming, entertainment, or family-friendly brand marketing
Familiarity with connected TV advertising platforms and technical requirements
Motion design skills or ability to art-direct motion designers and video editors
Experience using AI tools as part of creative workflows
Background in marketing creative from established game IP or style guides
Project management experience coordinating multiple campaigns
Understanding of performance metrics and creative impact on results

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Art Director - Marketing & Brand (Contract)

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