Responsibilities

• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market.
• Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes.
• Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact.
• Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes.
• Support product marketing peers in development and enhancement of solutions-based sales plays.
• Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives.
• Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations.
• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics.
• Strategize and execute product launches. Determine the metrics needed for success.
• Create effective plays and enablement for sales and CS teams.
• Work closely with product management to align marketing with product features and roadmap.

Requirements

• 7+ years experience in product or solutions marketing in a high growth software organization.
• Extensive experience marketing IT, networking, and/or management solutions to decision makers such as CIO, VP of Operations, VP of Networks.
• Exceptional experience defining and leading multi-product launches in matrixed environments.
• Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely.
• Ability to communicate at all levels within Kentik, customers, and partners, including executive and C-level leaders.
• Strong cross-functional skills - you are a team player who can rally teams around your strategy and plans.
• Deep sense of ownership and accountability is required along with the ability to influence and inspire.
• Strive for excellence with a sharp eye for messaging accuracy and alignment.