Your day to day
- Own and evolve product, platform, and Biometrics services positioning, value propositions, and messaging
- Lead go-to-market and integrated marketing communications strategies for priority products, services, segments, and launches
- Develop and maintain sales enablement assets including pitch decks, fact sheets, case studies, demos support, and competitive battlecards
- Establish and manage competitive intelligence across key competitors
- Partner with Product Management to align roadmap priorities with market needs
- Collaborate with Commercial leadership to ensure product marketing supports revenue goals
- Support executive-level storytelling for boards, investors, and strategic customers
- Contribute to industry events, customer forums, and flagship company initiatives
- Other duties as assigned
Qualifications
- Bachelor’s degree and/or equivalent work experience preferred
- 10+ years of experience in product marketing preferred
- Experience in B2B SaaS; experience in life sciences technology or complex enterprise solutions preferred
- Proven experience building or scaling a product marketing function
- Demonstrated impact on revenue growth, win rates, or market positioning
- Experience partnering closely with Sales and Product leadership
- Strong understanding of enterprise buying processes and competitive selling
- Strategic thinker who connects product, market, and revenue
- Exceptional communicator, able to simplify complex concepts for varied audiences
- Commercially minded with strong business acumen
- Comfortable operating with senior executives and cross-functional leaders
- Highly accountable, outcome-oriented, and able to operate with ambiguity
- Strong people leader with experience managing, mentoring, and developing high-performing teams
- Collaborative leadership style with a track record of strong cross-functional partnership
- Trusted member of the marketing leadership team who can help lead, influence, and elevate the broader organization
