Your day to day

• Own and evolve product, platform, and Biometrics services positioning, value propositions, and messaging
• Lead go-to-market and integrated marketing communications strategies for priority products, services, segments, and launches
• Develop and maintain sales enablement assets including pitch decks, fact sheets, case studies, demos support, and competitive battlecards
• Establish and manage competitive intelligence across key competitors
• Partner with Product Management to align roadmap priorities with market needs
• Collaborate with Commercial leadership to ensure product marketing supports revenue goals
• Support executive-level storytelling for boards, investors, and strategic customers
• Contribute to industry events, customer forums, and flagship company initiatives
• Other duties as assigned

Qualifications

• Bachelor’s degree and/or equivalent work experience preferred
• 10+ years of experience in product marketing preferred
• Experience in B2B SaaS; experience in life sciences technology or complex enterprise solutions preferred
• Proven experience building or scaling a product marketing function
• Demonstrated impact on revenue growth, win rates, or market positioning
• Experience partnering closely with Sales and Product leadership
• Strong understanding of enterprise buying processes and competitive selling
• Strategic thinker who connects product, market, and revenue
• Exceptional communicator, able to simplify complex concepts for varied audiences
• Commercially minded with strong business acumen
• Comfortable operating with senior executives and cross-functional leaders
• Highly accountable, outcome-oriented, and able to operate with ambiguity
• Strong people leader with experience managing, mentoring, and developing high-performing teams
• Collaborative leadership style with a track record of strong cross-functional partnership
• Trusted member of the marketing leadership team who can help lead, influence, and elevate the broader organization