The Role
- Own go-to-market strategy and launch planning for new products and features
- Clearly articulate product value propositions that resonate with target customers
- Drive customer adoption, advocacy, and revenue impact through strong positioning and messaging
- Conduct customer interviews, surveys, and research tied to company objectives and key results
- Advocate for building what customers actually want and are willing to pay for
- Research industry trends, content consumption habits, and common customer pain points
- Serve as the voice of the customer before, during, and after product launches
- Facilitate cross-functional collaboration across Product, Marketing, Sales, Success, Support, Finance, and Leadership
- Enable internal teams with the insights, messaging, and tools needed to evangelize the product
- Report on launch and campaign performance using user data to inform decisions
- Analyze in-app user behavior and campaign results using tools like Metabase, Amplitude, and other analytics platforms
- Advocate for clear strategies and company-wide alignment throughout the go-to-market process
The Impact You'll Have
- Leading successful product launches that improve customer adoption and engagement
- Ensuring customer insights meaningfully influence product and marketing decisions
- Strengthening alignment across product, marketing, and customer-facing teams
- Helping CompanyCam clearly articulate its value in a competitive and evolving market
What You'll Bring
- Bachelor's degree in business, marketing, communications, or advertising preferred
- 2-5 years previous marketing experience required, either as a generalist or specialist in a relevant marketing, sales, support, account, or success discipline
- Understands the customer lifecycle and has a user-first mindset
- Collaborates with others and is receptive to feedback
- Strong facilitation and negotiation between stakeholders and contributors
- Good written and spoken communication
- Strong analytical abilities, a willingness to dive into data and ask questions
- Experience proving ROI on campaigns and initiatives
- Highly responsive and timeline-driven
- Strong competitive analysis skills
- Experience making thought-leadership content
- A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving
- A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems
