Responsibilities
- Translate protocol mechanics (e.g., consensus, staking, settlement, interoperability, incentives) into market-ready messaging
- Produce high-quality artifacts such as protocol overviews and explainers, technical white papers and blogs, launch briefs and FAQs, sales and partner enablement materials
- Own the end-to-end narrative for protocol products, including core primitives, upgrades, and roadmap milestones
- Develop clear, differentiated positioning and value propositions for technical and non-technical audiences
- Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives
- Define target audiences (developers, institutions, partners) and tailor messaging accordingly
- Act as the voice of the market to Product and Engineering
- Influence roadmap prioritization with customer, partner, and ecosystem insights
- Ensure consistent messaging across docs, website, sales, and external communications
Qualifications
- Comfort writing short and long-form content for an institutional audience
- Deep knowledge of crypto
- Experience leading marketing campaigns in a cross-functional environment
- Intellectual curiosity to search for new client and market insights to inform positioning
- Desire to become an expert in technical product features and influence differentiation
Preferred Qualifications
- Experience with L1/L2 protocols, staking, settlement, governance, or interoperability
- Emotional connection to the soundtrack to Hamilton, which chronicles the founding of a new financial system
