Responsibilities

• Conduct market research to understand customer needs, industry trends, and competitive landscape.
• Identify market opportunities and customer segments to drive product positioning and messaging.
• Develop clear and compelling product positioning, value propositions, and messaging.
• Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content.
• Develop and execute go-to-market strategies for new product launches and feature releases.
• Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches.
• Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides.
• Support the sales team with tools and resources to enhance their ability to sell effectively.
• Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives.
• Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives.
• Engage with customers to gather feedback, build relationships, and develop case studies and testimonials.
• Act as a voice of the customer within the organization to inform product development and marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.
• 4+ years of product marketing experience, with experience in the cybersecurity industry.
• In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends.
• Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experience collaborating with cross-functional teams and driving results in a matrixed environment.
• Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems.
• Experience with cybersecurity frameworks and compliance standards.
• Technical background or understanding of cybersecurity technologies, AI and threat landscapes.
• This is a hybrid position working a hybrid schedule, currently Mon, Tue, Wed onsite in Redwood City and Thu/Fri remote.
• This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US.