Responsibilities

• Own product marketing for DeepBook, including positioning, messaging, and competitive analysis
• Define core personas (builders, protocols, traders, liquidity providers) and value propositions
• Lead product launches and campaigns with content, comms, and growth teams
• Translate complex trading and market-structure concepts into clear messaging
• Partner with product and engineering on roadmap and GTM priorities
• Serve as the internal and external expert on DeepBook
• Support ecosystem growth with developer relations and BD

Requirements

• 5+ years of product marketing experience for technical or platform products
• Strong understanding of DeFi, trading protocols, or market infrastructure (DEXs, CLOBs, liquidity venues)
• Excellent written and verbal communication skills
• Experience owning messaging and GTM for infrastructure or developer-facing products
• Comfortable operating in fast-moving, ambiguous environments
• 1+ years of experience in crypto or a crypto-adjacent company
• Startup or early-stage experience is a plus

Success Criteria

• DeepBook is established as a stand-alone brand with clear positioning
• DeepBook is recognized as the backbone of Sui DeFi
• A consistent DeepBook narrative is used across launches, ecosystem messaging, and partners
• DeepBook plays a visible role in shaping the Sui Stack story
• Launches and integrations ship with strong GTM execution and adoption