Responsibilities

• Own product marketing strategy end to end and decide investment priorities.
• Be accountable for pipeline influence, sales effectiveness, product adoption, and category leadership.
• Lead, mentor, and develop a small squad of product marketers.
• Create strong operating rhythms and scalable systems for product marketing.
• Build high-quality narrative assets like messaging frameworks and launch kits.
• Define and evolve the core platform narrative including personas and proof points.
• Build durable and reusable narratives for various customer-facing uses.
• Lead continuous customer and market research to understand personas.
• Translate complex data and AI concepts into clear, differentiated value propositions.
• Guide GTM strategy and execution for major launches and campaigns.
• Collaborate with Design and Content for clear and creative customer experiences.
• Enable sales and revenue teams with impactful enablement programs.

Requirements

• 10+ years of product marketing experience in B2B SaaS and 12+ years total professional experience.
• Proven track record of owning strategy and driving measurable GTM outcomes.
• Experience leading and developing product marketing teams.
• Strong strategic and commercial thinking connecting positioning to revenue impact.
• Ability to quickly master complex domains like data and AI with creative positioning skills.
• Compelling communication skills to influence senior leaders and inspire teams.
• Experience in data, analytics, or AI ecosystems is a strong plus.