Responsibilities
- Develop and execute Ironcladβs competitive intelligence program, equipping Product, Marketing, and GTM teams with actionable insights and data to drive strategic decision-making.
- Conduct ongoing competitive analysis and market assessments to monitor key players and industry trends within CLM and the broader AI market.
- Identify competitive threats and opportunities, and develop strategic recommendations for product positioning, messaging, and differentiation.
- Provide competitive deal support on certain high value strategic deals.
- Drive towards tangible metrics such as improvements in competitive win rates.
- Own the win-loss analysis program, gathering insights from sales teams, customers, and prospects to understand why deals are won or lost.
- Leverage AI to deepen competitive and win/loss insights, and leverage AI agents to utilize these insights to navigate deal scenarios.
Requirements
- Experience within fast-paced SaaS B2B companies
- 4+ years of experience working in Marketing roles (Content, Customer, Growth, Solutions, etc.)
- 2-3 years of experience working in Product Marketing roles
- An AI obsessed tinkerer - you love to test and iterate with AI
- Strong written and verbal communication skills with a knack for storytelling
- Experience creating solution-level messaging and content across personas or industries
- Great at simplifying complex technical concepts into compelling stories
- Empathy for customers & prospects; puts the buyer first in everything they do
- Thrives in fast-paced and sometimes ambiguous situations; enjoys finding the right path forward