Responsibilities

• Own and execute go-to-market strategies for B2B payments technology and financing products, including new SaaS platform capabilities for home improvement trades.
• Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
• Partner with Product, Sales, Customer Success, and Creative to ensure alignment between strategy, customer needs, and execution.
• Support early-stage SaaS product go-to-market strategy and launch readiness.
• Lead cross-functional launches and adoption campaigns for payments and financing products.
• Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.
• Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact.
• Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, assets, and training materials.
• Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs.
• Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy.
• Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
• Analyze campaign and product performance to optimize go-to-market execution.
• Champion data-driven decision-making across initiatives.
• Develop deep understanding of managing payments, financing, and business operations for contractors and home improvement professionals.
• Conduct customer, market, and competitive research to inform positioning and roadmap influence.
• Translate insights into actionable recommendations for Product, Growth, and Leadership teams.

Requirements

• 7+ years of experience in B2B or B2B2C product marketing.
• 4+ years experience in fintech, merchant services, payments technology, or financial services platforms preferred.
• Strong understanding of merchant services or B2B payments, financing products, and operational needs of home improvement trades.
• Experience supporting early-stage or evolving product lines and go-to market strategy.
• Proficiency with product marketing, analytics, and campaign tools.
• Highly analytical with strong storytelling, positioning, and messaging skills.
• Excellent communication, collaboration, and stakeholder management abilities.
• Comfortable in fast-paced, high-growth environments with evolving product roadmaps.