What you9ll do

• Define and drive the long-term product marketing strategy for the Deel Mobility portfolio, aligning product direction, customer needs, and business priorities.
• Set clear focus and prioritization across initiatives to ensure momentum and impact.
• Translate product strategy into a clear GTM roadmap with strong sequencing and ownership.
• Own the end-to-end narrative for Deel Immigration, from high-level positioning to detailed product and feature messaging.
• Define, validate, and evolve messaging that clearly differentiates Deel in the global mobility market and resonates with buyers, users, and internal teams.
• Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials.
• Lead GTM strategy and execution for launches, iterations, and expansions.
• Define target audiences, use cases, value propositions, and launch plans across channels.
• Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time.
• Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points.
• Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently.
• Continuously improve enablement based on feedback from the field.
• Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays.
• Activate existing customers through GTM motions tied to real customer needs and usage moments.
• Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness.
• Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays.
• Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact.
• Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.

What we are looking for

• 7+ years of experience in Product Marketing within SaaS, ideally with recent experience within immigration/mobility product management space
• Proven experience owning end-to-end go-to-market, including positioning, launches, enablement, and adoption.
• Strong experience partnering closely with Product teams to help shape roadmaps, using customer insights, market signals, and GTM learnings to influence direction and priorities.
• Ability to translate complex, technical products into clear, compelling stories for buyers, users, and internal teams.
• Data-driven mindset, comfortable using metrics and qualitative feedback to guide decisions and optimization.
• Excellent communication, storytelling, and stakeholder management skills.
• Experience working in fast-paced, high-growth, and fully remote environments.
• High ownership mentality, comfortable setting direction, driving alignment, and executing with speed.

Why this role matters

• This role is foundational to the success of Deel as we enable our clients to scale globally with ease.
• You9ll help define how the Deel Mobility product offering is understood, positioned, sold, and adopted and directly influence pipeline growth, customer expansion, and product direction.
• If you9re excited about owning GTM strategy end to end, shaping product narratives, and working cross-functionally to drive real business impact, this role is for you.