Responsibilities
- Develop a creative marketing strategy for each traffic channel (Google, Bing, Meta)
- Build and manage a creative team, setting tasks for designers and copywriters to create visual and textual content for each platform
- Develop and brainstorm creative concepts, from initial ideation to finalized execution
- Analyze competitors' concepts to generate new ideas and provide creative inspiration for the design team
- Research user behavior and funnels, identifying factors that impact performance and success
- Work closely with the user acquisition team and other departments (analytics, product team, B2B)
- Build and maintain a knowledge base on creative testing, including structured reporting for future reference
- Contribute to the development and optimization of processes for creative production and testing, aligning with the marketing department's goals
Requirements
- At least one year of experience in performance marketing with a focus on web projects
- Proficient in working with key marketing metrics like CPA, CTR, and ROI, with a strong ability to analyze data and optimize performance to meet target KPIs
- Ability to collaborate effectively with designers by creating detailed technical tasks to ensure high-quality creative production
- Proven ability to analyze competitors and market trends, using insights to drive strategic decisions
- Hands-on experience running ad campaigns on at least one platform, such as Google, Meta, Bing, DV360, or TikTok
- Strong project management skills, including the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in analytical and data visualization tools, such as GA4, Looker Studio, Power BI, and Tableau
- Ability to prioritize tasks, manage a backlog, and coordinate different stages of creative production
- B2 English level, both verbal and written
Nice to Have
- Experience in user acquisition and a strong understanding of UA processes and strategies
- Previous experience in the social networking niche
Benefits
- 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from Kyiv hub or remotely with flexible schedule
- Modern equipment or depreciation of your own tools
- Collaboration with skilled professionals in social networking niche
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
