Responsibilities
- Own and implement the strategy for App Store Optimization (ASO) for core brands across Apple App Store and Google Play Store to maximize organic downloads and visibility for key search terms.
- Design, execute, and analyze A/B and multivariate tests for mobile conversion flows to improve acquisition efficiency and quality.
- Identify and implement product-led growth initiatives leveraging the core product experience to acquire and activate new customers, such as referral loops and viral mechanics.
- Partner with Product and Growth Engineering to implement and measure marketing-led experiments in the product onboarding flow.
- Conduct in-depth data analysis to monitor funnel performance, identify drop-off points, and translate insights into actionable product and marketing initiatives.
- Collaborate with Lifecycle and Paid teams to ensure initiatives complement paid and retention efforts.
- Work closely with Product, Engineering, Design, and Marketing teams to prioritize and launch experiments that drive measurable growth and align with business objectives.
Requirements
- 3+ years of hands-on experience in a growth-focused role, emphasizing App Store Optimization (ASO) and conversion rate optimization (CRO).
- Proven track record designing and executing A/B tests yielding significant, measurable gains in acquisition or conversion.
- Experience collaborating cross-functionally with Product and Engineering teams to design and measure technical experiments.
- Expertise in analyzing large datasets using tools such as Google Analytics, Amplitude, or similar platforms for actionable insights.
- Strong understanding of mobile acquisition channels and levers of product-led growth.
- Exceptional project management skills and ability to drive cross-functional projects to completion.
- Hunger to deliver game-changing products and exceptional drive and precision in delivery.
- Belief that your work is tied to your life's mission.
How You Will Work
- Contract basis with an expected duration of 3 months, potential to expand based on business need.
- 40 hours of work per week.
- Remote-first organization with optional access to office space in Irvine, CA.
What We Offer
- Competitive hourly rates.
- Talented and motivated team dedicated to mission and customers.
- Opportunity to create impactful solutions addressing big societal challenges.
