Responsibilities

• Run customer research to uncover pain points, needs, and market gaps specific to our target audience.
• Collect and synthetize customer feedback into actionable insights for the product roadmap.
• Plan AND execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers
• Develop clear, compelling marketing assets that support GTM launches like:

• Landing pages
• Sales enablement materials
• Brochures
• Social media carousels

• Conduct user interviews, making sure we build tools that genuinely solve problems for our audience.

Requirements

• A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience.
• At least 5 years of practical, hands-on experience in a marketing role at a SaaS company.
• Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights.
• Experience developing and executing go-to-market strategies for SaaS products.
• A strong data-driven mindset for measuring and iterating on marketing efforts.
• A portfolio of your work/vibe-coded tools/personal projects that support your experience

Nice to have

• Strong knowledge of SEO principles and market dynamics.
• Familiarity with Ahrefs products and how they're used by marketers.
• Experience with content creation and sales enablement material development.

What Success Looks Like

• In 6 months: You'll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights. You will have successfully executed at least one major feature launch, with demonstrable positive initial user sentiment and adoption. Your initial customer research efforts will be feeding directly into our product strategy.
• In 1 year: You'll be seen as a critical thought partner in product strategy, proactively identifying opportunities for product growth and market differentiation. You'll have significantly influenced product direction, leading to measurable positive shifts in product usage, market perception, and overall growth. Your work will not only improve our products but also elevate our brand's reputation among leading industry professionals. You're not just executing; you're owning and shaping the future of our product marketing.