Role Overview

• Lead complex, high impact product launches owning end-to-end GTM launch planning and cross-functional alignment.
• Drive launch strategies focusing on adoption, competitive differentiation, and revenue growth.
• Blend strategic GTM product launches with core product marketing duties: launch positioning, messaging, enablement, and content development.
• Collaborate closely with Partner PMM, Partner team, and strategic partners for partner integrations.

Responsibilities

• Own GTM launch cycles, planning, and execution managing complex releases independently for successful outcomes.
• Build and execute launch plans in partnership with Product Management, Marketing, Sales, Customer Teams, Enablement, Pricing & Packaging, Legal, Finance, and Partners.
• Provide executives and teams with timely updates on features and launches, identify risks, and discuss trade-offs with leadership.
• Facilitate cross-functional GTM alignment acting as partner and liaison across teams and manage launch readiness.
• Develop compelling value propositions and product narratives for mid-market and enterprise audiences.
• Create and deliver messaging, positioning, demos, roadmap presentations, and storytelling for GTM teams.
• Build deep expertise in the Outreach AI Revenue Platform as an internal subject matter expert.

Qualifications

• 5+ years in enterprise SaaS; experience in Revenue Orchestration platforms or SaaS for sales, marketing, or customer teams is a plus.
• Change management experience with ability to handle scope shifts and pivot accordingly.
• Proven experience driving GTM product launches, launch governance, and process refinement.
• Strong cross-functional influence, communication, data-informed decision-making, and customer-centric focus.
• Strategic driver and executor with ability to move quickly, communicate clearly, build trust, and bring clarity to complexity.
• Ability to connect people, challenge status quo with empathy, and drive progress forward.