Key Responsibilities

• Craft differentiated positioning & messaging grounded in market research, buyer personas, and competitive analysis.
• Lead product launches: develop GTM plans, partner with Product Management for roadmap readiness, and orchestrate cross-functional execution (sales, demand gen, PR, CS).
• Build technical content & assets—white-papers, solution briefs, demos, webinars, reference architectures—that translate features into customer value.
• Enable revenue teams: create sales plays, battlecards, ROI calculators, and deliver training sessions that raise win-rates and average deal size.
• Act as market evangelist: represent the company at conferences, analyst briefings, and on customer calls; capture field feedback to inform roadmap.
• Drive competitive intelligence: monitor landscape, run win/loss analyses, and arm teams with data-driven insights.
• Partner on demand generation: supply positioning, content, and technical validation for campaigns that move prospects through the funnel.
• Measure & optimize: track launch KPIs, content performance, and adoption metrics; iterate based on data.

Required Qualifications

• 5+ years combined experience in product marketing, solutions engineering, or technical consulting for B2B SaaS or developer-focused products.
• Proven success planning and executing product launches with measurable revenue impact.
• Strong technical aptitude—comfortable reading API docs, spinning up demos, or discussing architecture with engineers.
• Exceptional written / verbal communication skills; able to simplify complex ideas for both business and technical audiences.
• Experience conducting market research, segmentation, and persona development.
• Bachelor’s degree in Computer Science, Engineering, or related field — or equivalent practical experience.
• Background in AI/ML, cloud infrastructure, or fintech (adjust to your domain).

Preferred / Nice-to-Have

• Familiarity with product-led growth (PLG) motions and usage-based pricing models.
• Understand Credit Union and Community Bank stakeholders and decision makers.
• Public speaking track record at industry events or on webinars.
• Experience working with channel partners.

What Success Looks Like (First 6–12 Months)

• Launch 1–2 major product capabilities on time, achieving target adoption goals.
• Hard work.
• Create a library of technical assets that reduce sales cycle length by 15 %.
• Establish a quarterly competitive landscape review and distribute actionable briefs.
• Maintain a CSAT of 90 %+ for internal enablement sessions.