About the Role

• Build and lead a world-class product marketing function.
• Own how we interface with the market, launch new products, enable go-to-market teams, and tell compelling stories.
• Operate at strategic and executional levels to scale messaging and sharpen positioning.

What You9ll Do

Positioning & Messaging

• Own and evolve core messaging across segments (universities, employers, alumni).
• Understand the competitive landscape and create differentiated positioning.
• Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas.

Go-to-Market Strategy & Execution

• Build GTM playbook for new product introductions including alumni solutions, AI features, and employer-focused offerings.
• Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics.
• Drive voice-of-customer efforts to shape roadmap and market-facing messaging.
• Work across marketing and sales to evolve the product-assisted approach on the jobs network.

Sales & Customer Enablement

• Create high-impact enablement information such as battlecards, playbooks, decks, competitive talking points.
• Partner with sales and BDRs to improve conversion at every funnel stage.
• Deliver training sessions to build field confidence and promote consistent messaging.

Market & Customer Intelligence

• Maintain deep knowledge of customer needs, buying behaviors, and decision criteria across segments.
• Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy.
• Use research to uncover whitespace opportunities and shape strategic bets.

What Success Looks Like

• Company narrative aligned, resonant, and backed by customer insights.
• Unified, differentiated messaging adopted across marketing, sales, CS, and product.
• Consistent and strategic GTM process for all launches.
• GTM teams confident and effective using enablement tools built.
• Product marketing seen as strategic driver of growth.

Who You Are

• 5 6+ years experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech.
• Proven track record in messaging, product launches, and sales enablement.
• Strategic thinker with strong communication skills, skilled at crafting narratives and influencing stakeholders.
• Highly analytical, data-driven decision making and alignment.
• Comfortable in ambiguity and building structure.
• Passionate about helping students, universities, and employers succeed.

Benefits & Perks

• Competitive salary
• Generous PTO policy
• Full benefits including 401(k)
• Regular team happy hours and activities
• Remote work flexibility