Position Summary

• Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.
• Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints.
• Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage.
• Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
• Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
• Create and lead strategic marketing campaigns, ensuring alignment with overall company goals and customer insights.
• Establish and track key marketing metrics, ensuring success across product launches and marketing campaigns.
• Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit.

Requirements

• 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
• Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
• Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
• Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
• Strategic mindset with the ability to think long-term while executing with precision.
• Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions.
• Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives.
• Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams.
• Bonus points for experience in fintech-card, banking, or payments verticals.