Responsibilities

• Own category messaging & positioning: Clearly explain each jewellery category, including margins, customer use cases, and where it fits in a retailer’s business.
• Build the cross-sell engine: Design the full experience that moves retailers from loose stones into complete jewelry.
• Partner with sales enablement for jewellery adoption: Provide tools and playbooks to help Sales teams land and expand by category.
• Lead category launches & activation: Manage launch plans for new jewellery categories and collaborate on pricing, assortment, and positioning.
• Drive ARPU growth & share of wallet: Build programs and content to help retailers expand their assortment and monthly spend.
• Produce high-value retailer education: Create educational content for Nivoda University.
• Use a data-driven approach: Conduct experiments and use insights to improve category adoption and cross-sell performance.
• Clarify Nivoda’s automated workflows: Simplify and communicate AI-powered features for retailers.

Requirements

• 6+ years in product marketing, category marketing, or similar commercial roles in SaaS, marketplace, or retail environments.
• Ability to translate complex products into simple, revenue-driving narratives.
• Strong commercial mindset understanding retailer buying behavior.
• Data-driven mindset comfortable with experiments and analysis.
• Experience producing clear positioning, messaging, and sales enablement assets.
• Confidence working cross-functionally with Product, Sales, and Category teams.
• Ability to build, iterate quickly, and ship with precision.
• Excellent written communication and structured thinking.
• Marketplace or jewellery experience is a plus but not required.

Success Metrics

• Growth in new customer purchases across jewellery categories.
• Increased cross-sell rates and ARPU uplift per retailer.
• Higher share of wallet and strong jewellery activation post-onboarding.
• High adoption of materials across Sales and Account Management teams.
• Growth in monthly transactions and improved retention for multi-category retailers.