Responsibilities
- Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap
- Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines
- Manage the product life cycle from concept to launch, ensuring strategic and profitable product enhancements
- Help establish Bobbie Labs as a center of excellence and validation for nutrition, co-leading marketing and positioning alongside R&D
- Develop product briefs, including financial models, ROI analyses, and business cases within the Stage Gate process
- Lead product research to validate new concepts through customer studies and prototyping
- Formulate comprehensive product points of difference, claims, and positioning strategies
- Own the brief guiding the creation of compelling product messaging, naming, and positioning
- Define core value drivers and differentiators for the product portfolio
- Support development of sales materials and presentations for Commercial teams
- Lead cross-functional teams to ensure seamless execution of product strategy
- Build, manage, mentor, and lead high-performing project teams
- Act as liaison between Product and executive leadership, presenting strategies and performance metrics
- Cultivate relationships with external product partners to achieve shared KPIs
- Define KPIs for product innovation, performance, adoption rates, and revenue impact
Requirements
- 8-10+ years of experience in product marketing, innovation, or brand management within CPG, preferably food or nutrition
- 3+ years leading or managing cross-functional teams and direct reports
- Proven track record of bringing new products from concept to commercialization via Stage Gate or similar
- Experience building and executing product roadmaps balancing innovation and portfolio optimization
- Experience with product positioning frameworks, competitive analysis, and category management tools
- Ability to present compelling ROI analyses and financial models
- Knowledge of regulatory considerations in food/infant nutrition is a strong plus
- Comfortable with data visualization and executive-level storytelling tools
- Familiarity with co-manufacturing and operations/supply chain constraints
