Responsibilities

• Define clear, consistent, value-focused messaging for Network solutions across brands, retailers, and distributors.
• Create and maintain product collateral including datasheets, pitch decks, and webpages.
• Develop customer personas and ICP by understanding customer needs, market landscape, and competitors.
• Collaborate with demand generation and customer marketing on campaign strategy and content.
• Execute go-to-market strategies to drive revenue and product adoption.
• Lead internal and external product launches and feature releases.
• Partner with Enablement team to create effective GTM enablement programs.

Requirements

• Previous B2B SaaS experience required.
• CPG/retail, eCommerce, or related experience preferred.
• 5+ years of product marketing experience.
• Experience developing and executing GTM plans, positioning, messaging, enablement, and launches.
• Excellent verbal and written communication skills, including presentations.
• Experience engaging with executives including C-Suite.
• Data-driven mindset with ability to define success metrics and analyze sales data.
• Excellent project management and organizational skills.
• Highly collaborative and able to work independently.

Benefits

• Competitive salary and benefits package.
• Open vacation policy allowing 22+ days.
• Equity grants for full-time employees.
• Medical, dental, and vision insurance.
• Life insurance plans.
• Meal and remote work allowances.
• Referral bonuses.
• Flexible summer hours and company unplug days.
• Virtual and in-person events.
• Mental health support through Talkspace and Employee Assistance Programs.