What You Will Be Doing

• Lead a team of 1 to 2 Product Marketers who each own a specific market area — a cross section of product functionality, competitors and personas.
• Build expertise in these areas individually and use them as the building blocks of our broader strategy, messaging and positioning.
• Collaborate closely with GTM to develop sales tools, enablement resources, as well as product and persona-focused collateral.
• Focus on team leadership, team building, mentorship, and setting goals/OKRs for a high-performing Product Marketing team.
• Drive all product launches and ensure GTM readiness across the organization.
• Develop comprehensive launch plans that include messaging, positioning, content, sales enablement materials, and training programs to support successful product adoption.
• Coordinate the timing and execution of product launches to ensure alignment with broader business and marketing objectives.
• Create new ways of working such as GTM & Product Councils to align stakeholders around launches as well as facilitate feedback directly from the field.

Key Skills

• Experience within SaaS B2B companies - even if in other roles prior to PMM.
• 10+ years of Product Marketing or relevant experience (at least 5 of those should be direct Product Marketing experience).
• Procurement experience.
• 3+ years of leading a team.
• Experience crafting compelling, value-driven product and partnerships messaging and positioning.
• Technical competence (knowing the technical ins and outs of how their product works).
• Great at simplifying complex technical concepts into compelling stories.
• Exhibits empathy for customers & prospects; puts the buyer first in everything they do.
• Able to think big picture and prioritize what’s most important, but also able to roll up sleeves and ship compelling work product.
• Thrives in fast-paced and sometimes ambiguous situations; enjoys finding the right path forward.