Responsibilities
- Define and own the strategic positioning of the Slush wallet as the premier Money App for Web3 and mainstream financial participants
- Own the Slush wallet's identity and end-to-end content strategy across app, social channels, and communications
- Architect and lead go-to-market strategies for 2026 product pillars including investment tools, payment solutions, and identity frameworks
- Co-own education and content strategy to make complex financial offerings intuitive and trustworthy for retail users
- Work closely with Growth Marketing to integrate brand narrative and trust framework into acquisition and funnel optimizations
- Conduct competitive analysis and user research to keep Slush wallet ahead of Web3 incumbents and fintech challengers
- Synchronize messaging with market narratives and champion user voice across communications
Requirements
- 5+ years of experience in Product Marketing Management at a top-tier fintech or high-growth consumer tech company
- Strong storytelling ability to translate technical capabilities and product value into clear consumer benefits
- Proven track record launching successful consumer products globally focusing on feature adoption and user trust
- Deep understanding of user psychology to reduce churn and build financial peace of mind via product narrative
