Responsibilities

• Write deep technical blog posts, tutorials, and guides that help engineers understand and implement Chromatic features.
• Build comparison pages and case studies that help teams evaluate Chromatic against alternatives.
• Develop copy and logic for interactive assets, such as quizzes and calculators, with deep technical expertise.
• Bonus: Ability to build and implement the interactive landing pages you design.
• Build and implement onboarding and nurturing assets, such as chat flows and email drip campaigns, to increase product adoption.
• Run live webinars and workshops that bring developers into the funnel and nurture them toward adoption.
• Develop technical sales enablement assets, including demos, decks, and talk tracks that embed a developer voice into the sales process.
• Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.
• Help develop product positioning and messaging for product launches and feature launches alongside Developer Experience.
• Maintain a high bar for technical accuracy and clarity to earn developer trust.
• Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.

Requirements

• 5+ years of product marketing experience for developers.
• Deep understanding of the technical side of developer marketing and ability to speak competently to developers.
• Demonstrable success in building multi-use assets that helped generate pipeline and product adoption.
• Proven ability to build trust with developer communities with a point of view biased toward long-term meaningful engagement over shortcuts.

Bonus Skills

• Experience in Product Marketing in frontend engineering tools or developer testing tools.
• Experience in web development and ability to build pages (JavaScript/TypeScript, React or similar).
• Have experience directly impacting product adoption and revenue pipeline at a startup.
• Have worked effectively in a distributed, remote-first team environment.