THE OPPORTUNITY

YOUR IMPACT

Drive Retention & Upsell Strategies

• You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.
• By identifying and testing strategies to maximize subscriber lifetime value, you’ll ensure users remain engaged and continue to see value in their membership.
• Leveraging data-driven insights, you’ll analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey.

Community & Engagement Growth

• You will lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns.
• At the same time, you’ll drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged with what's available to them at Wellhub.

Data-Driven Decision-Making

• Your role will involve using analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts.
• Through A/B testing, campaign iteration, and data-driven decision-making, you will refine messaging, campaign structures, and engagement tactics to improve performance.

Cross-Functional Collaboration

• As part of a global team, you'll collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work.
• Build trust and foster a collaborative and fast-paced environment.

Local Trends and Opportunities

• Spearhead campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies.
• Prioritize and align implementation internally and externally with the Global structure and local leadership teams.

Execution and Project Management

• Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner.
• Highly effective at following campaign build best practices within Braze (set up, QA, review) to proactively avoid errors.
• Comfortable escalating concerns + asking questions to ensure campaigns are set up correctly.
• Document learnings following Global guidelines.

Creative Asset Development

• Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and Gympass) best practices.
• Be hands-on using existing templates to develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web.

WHO YOU ARE

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution (email, SMS, In-app, + push).
• Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies. Tableau, looker experience is a plus.
• Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques.
• Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana.
• Demonstrated success in managing and executing marketing campaigns and initiatives.
• Experience launching an ambassador or community program, preferred.
• Proven track record in project management, strategic planning, and cross-functional collaboration.
• Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.

WHAT WE OFFER YOU

• With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.

Our benefits include:

• WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
• HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
• FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you.
• FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done.
• PAID TIME OFF: We know how important it is to take time away from work to recharge, with 25 days PTO per year and additional days for tenure.
• PAID PARENTAL LEAVE: Up to 12 weeks 100% paid parental leave to all new parents, with extended leave for birthing parents.
• CAREER GROWTH: Access to world-class platforms and personalized development roadmaps.

Diversity, Equity, and Belonging at Wellhub

• We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.