Responsibilities
- Lead consumer positioning and messaging across products, ensuring a unified narrative.
- Identify and validate product-market fit through customer insight, data, and experimentation.
- Partner cross-functionally with Product, Sales, and Marketing to launch and scale products.
- Develop a perspective on Plaidβs consumer brand strategy and assist in implementation as needed.
- Build ICPs and translate consumer user needs into compelling B2B buyer value.
- Influence roadmap decisions by advocating for consumer needs and market signals.
Qualifications
- 6+ years in Product Marketing, preferably in fintech or consumer technology.
- Experience leading positioning and GTM for consumer-facing or platform products.
- Proven track record influencing Product and cross-functional stakeholders.
- Strong analytical rigor β comfort using funnel metrics to drive strategy.
