Your experience
- Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills โ able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
- Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What Success Looks Like
- Growth in video creativeโs contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
How we work
Weโre a mission-led, product-driven team. We move fast, stay focused and take ownership โ from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. Youโll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough.
What you'll get
- Competitive salary and annual reviews
- Opportunity to participate in Floโs performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, Equity and Inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role โ nothing else. Weโre proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
