Role Description

Responsibilities

• Lead new feature rollouts, from launch to communication to driving adoption
• Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
• Segment customers and tailor communication strategies to maximize engagement
• Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
• Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
• Ensure Sales team has the materials and demo environments needed to effectively showcase new features
• Measure feature adoption and identify opportunities to improve engagement

Day-to-Day

• Develop a deep understanding of our customer base through data - watch sales and customer calls, look at venue setups, review customers’ websites, interview customers/prospects, etc.
• Clearly define AllBooked’s varied personas and their pain points, value propositions
• Translate customer insights into fresh messaging that resonates
• Coordinate updating all marketing materials (website, emails, ads) to reflect updated messaging

Competitive Research and Positioning

• Update analysis/assessment of key competitors
• Conduct deep product analysis to understand strengths and weaknesses
• Create enablement material (e.g., battle cards) that empower Sales with stronger talk tracks for the top competitors
• Own the demo environment, and ensure it follows best practices
• Create basic decks for our sales team

Data Analysis on Feature Adoption

• Track feature adoption and customer engagement using Metabase dashboards
• Analyze per-venue impact for marketing materials

Strategic Initiatives

• Conduct pricing and market research
• Deliver quarterly product and market analyses
• Own AllBooked Product onboarding for new employees

Qualifications

• Bachelor's Degree
• Minimum 4+ years of professional experience in product marketing
• Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets
• Excellent storyteller with a background in product marketing and an emphasis on positioning, content/messaging, and sales enablement
• Excellent writer and communicator with the ability to create high-quality sales and customer-facing content, including web content and presentation material
• Have a strong understanding of product marketing concepts, approaches, and tools, including (but not limited to) market sizing and segmentation, persona definition, competitive positioning, pricing, packaging, product launches, and market research
• Energized by the opportunity to build a key contributor defining the future of work!
• Proactive and “owner” with demonstrated ability to tackle both large and small projects with minimal oversight
• Experience with self-serve, product-led growth (PLG) motions

Benefits

• Competitive salary, benefits package, and paid time off
• Flexible schedule
• Creative and collaborative work environment
• Direct exposure to the leadership team across departments
• Be empowered to leave a significant mark on the product and the customers