Product Marketing Manager (Web)

Responsibilities

• Systematically collect and analyse competitor landing pages across different channels
• Evaluate the performance of existing landing pages from both UX and technical stability perspectives
• Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics
• Prepare detailed specifications for implementation, including event tracking requirements
• Launch and monitor experiments, analyse results, and adjust strategies based on data insights
• Identify and resolve technical issues while ensuring quality control of all implementations
• Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes

Deliverables in the First 3 Months

• 5+ landing pages for testing and 3+ implemented hypotheses to improve key conversion metrics

Requirements

• 2–4 years of experience as a Product Marketing Manager or similar role
• Hands-on experience with Tier-1 brands or products
• Proven track record of designing, running, and analysing landing page split-tests
• Solid experience with web2web funnels and UX/UI principles
• Strong analytical skills for interpreting data from multiple sources
• English proficiency B2
• Experience with analytics tools: Google Analytics, Tableau, Microsoft Clarity/Hotjar, etc
• Ability to write clear and structured technical specifications for designers and developers
• Result-oriented, structured, and detail-focused mindset
• Strong communication and collaboration skills, including remote teamwork

Would be a plus

• Experience in the social networking niche
• Familiarity with Facebook or Affiliate web2web funnels

What we offer

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity recovery support allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable Working Environment

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in Your Future

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

Hiring Process

• Intro call
• Interview with Hiring Manager
• Test Task
• Final Interview
• Reference check
• Offer