Responsibilities of a Product Marketing Manager

• Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.
• Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
• Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
• Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.
• Own and optimize social, digital, and content marketing strategies to attract and nurture leads.
• Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.
• Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.
• Develop sales collateral, pitch decks, and battle cards to empower sales teams.
• Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
• Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.

Requirements

• 3+ years of Product Marketing experience in B2B SaaS, preferably in Martech or Sales Enablement.
• You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."
• Proven experience in a fast-paced startup environment.
• Strong background in customer & product marketing.
• Deep understanding of digital marketing, lead gen, and marketing communications.
• Experience with social, email, content, and digital marketing strategies.
• A data-driven mindset—comfortable with marketing analytics & optimization.
• Ability to work cross-functionally with Sales, Product, Customer Success, and Marketing teams.
• Exceptional writing, storytelling, and communication skills.