What You'll Do

Go To Market Strategy & Enablement

• Assist in updating and developing product messaging and positioning for core Radicle Products.
• Drive go-to-market strategy for Tier 2 & 3 feature releases, including messaging, positioning, and campaigns.
• Partner cross-functionally to support major launches, ensuring alignment between Product, Sales, and Marketing.
• Develop and execute enablement materials as needed, including case studies, testimonials, and webinars.
• Translate customer and market insights into compelling product messaging and positioning.

Lifecycle Marketing Strategy & Execution

• Identify and champion opportunities for customer growth, including upsell, cross-sell, and add-on initiatives that expand ARR and strengthen long-term customer value.
• Align ABX campaign messaging to account needs, industry context, and prospect/customer goals to drive engagement, product adoption, and pipeline growth.
• Collaborate with Product to prioritize and shape new offerings based on customer insights and emerging market needs.
• Collaborate with Sales and Customer Success to deliver a seamless, tailored experience across the customer journey.
• Ensure feedback informs product, marketing, and success strategies to reduce churn.
• Leverage account-level data and prospect-level data, insights, and segmentation to create tailored content and campaigns.

Market & Competitive Intelligence

• Conduct ongoing competitive research to inform positioning, messaging, and campaign strategy.
• Synthesize market and competitor insights into actionable recommendations for Product, Sales, and leadership to increase adoption, grow new business, and reduce churn.
• Collaborate with Go-To-Market and Product teams to identify differentiation opportunities that enhance win rates and market share.

Performance Measurement & Continuous Improvement

• Monitor campaign performance and optimize for engagement, adoption, retention, and account/prospect conversion metrics.
• Continuously refine campaign initiatives to improve engagement, retention, conversion, and revenue outcomes.
• Provide actionable insights to internal stakeholders to inform account-level strategies.

Who you are

• 5+ years of experience in product marketing, preferably within the healthcare or technology sectors.
• Strong understanding of healthcare regulations and technology applications in clinical settings.
• Proven ability to develop marketing strategies and effectively communicate recommendations to executive management.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across functions including marketing, sales, and product development.
• Experience with Electronic Health Records (EHR), Health Information Exchanges (HIEs), or clinical data management optional.

Key Skills

• Strong Communication: Exceptional verbal and written communication skills, with the ability to convey ideas and designs across teams.
• Analytical Abilities: Competence in analyzing project needs and developing plans to address business challenges and opportunities.
• Time Management and Organization: Excellent organizational skills with the ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.
• Teamwork and Collaboration: Strong team player with a collaborative mindset, eager to contribute to team success and open to continuous learning and improvement.

What we offer

• Unlimited PTO policy
• Competitive medical, dental, and vision healthcare coverage
• 401k matching
• Paid holidays
• Volunteer time off
• Paid parental leave
• Remote work stipend

Compensation

• $100,000 - $120,000

Location

• Remote